Used in organic synthesis as an intermediate for pharmaceuticals and functional materials. Exhibits biological activity in preliminary studies, including anti-inflammatory and antioxidant properties, as well as potential anticancer effects by inhibiting growth of cancer cells in vitro, particularly breast and colon cancer cells. Helps reduce cytokine production associated with inflammation, making it a candidate for drug development in treating chronic inflammatory diseases such as arthritis or diabetes, and as a precursor for anticancer drugs. Also studied for applications in cosmetics due to its ability to reduce skin pigmentation and protect against free radical-induced aging. Investigated for potential in photoluminescent materials due to its conjugated structure, which supports light absorption and emission. Commonly employed in the study of chalcone derivatives for structure-activity relationship evaluations.