This compound is primarily utilized in organic synthesis as an intermediate for the production of various pharmaceuticals and fine chemicals. Its structure, featuring both a bromophenyl group and a hydroxypropanoate moiety, makes it a valuable building block in the development of active pharmaceutical ingredients (APIs). It is often employed in the synthesis of compounds with potential anti-inflammatory, antimicrobial, or other therapeutic properties. Additionally, its reactive sites allow for further functionalization, enabling the creation of more complex molecules for research and industrial applications.