This compound is primarily utilized in organic synthesis as a key intermediate for the preparation of various biologically active molecules. Its structure, featuring a bromomethyl group and a cinnamate moiety, makes it valuable for cross-coupling reactions, particularly in the synthesis of pharmaceutical compounds. It is often employed in the development of anticancer agents, as the cinnamate derivative can inhibit tumor cell proliferation. Additionally, it serves as a precursor in the synthesis of UV-absorbing materials, which are used in sunscreens and coatings to protect against harmful ultraviolet radiation. Its reactivity also allows for its use in polymer chemistry, where it can be incorporated into polymers to enhance their functional properties.