This compound is primarily utilized in organic synthesis as a building block for more complex molecules. It is often employed in the preparation of pharmaceutical intermediates due to its ability to participate in various chemical reactions, such as coupling reactions, which are essential in drug development. Additionally, it serves as a precursor in the synthesis of liquid crystal materials, which are critical components in display technologies like LCDs. Its structure, featuring a conjugated system with a bromine substituent, makes it valuable in the creation of polymers and coatings with specific electronic or optical properties. In research, it is also used to study the behavior of conjugated systems and their reactivity in organic transformations.