Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Serves as a building block in the preparation of flavonoids and other polyphenolic compounds with biological activity. Employed in research related to antioxidant, anti-inflammatory, and anticancer agents. Its α,β-unsaturated carbonyl structure makes it suitable for Michael addition reactions and other conjugate additions in medicinal chemistry. Also utilized in the development of UV-absorbing compounds for cosmetic and material applications.