This chemical is primarily utilized in organic synthesis as a building block for more complex molecules. It is often employed in the development of pharmaceutical compounds, particularly in the creation of intermediates that exhibit biological activity. Its structure, featuring a bromo and methoxy substituent, makes it suitable for further functionalization through various chemical reactions, such as coupling reactions or esterification. Additionally, it can be used in the synthesis of polymers or materials with specific optical or electronic properties, leveraging its conjugated acrylic acid moiety. Its applications also extend to research settings, where it serves as a reagent in studies involving drug discovery and material science.