WS-3 is a synthetic cooling agent widely used in the personal care and cosmetics industry, particularly in formulations for deodorants, antiperspirants, oral care products, and skincare. It provides a long-lasting, non-menthol cooling sensation by activating TRPM8 receptors on the skin, enhancing freshness and comfort without a minty taste or odor. WS-3 is highly compatible with various cosmetic ingredients and can be incorporated into creams, lotions, sprays, gels, and roll-ons, offering a refreshing effect that improves user experience in hygiene and personal care products.