This chemical is primarily utilized in the synthesis of organic compounds, particularly in the development of dyes and pigments. Its structure makes it a valuable intermediate in creating complex molecules for use in colorants, which are applied in industries such as textiles and printing. Additionally, it serves as a building block in the preparation of liquid crystals, which are essential components in display technologies like LCD screens. Its bromine and methoxy groups also make it a useful reagent in various organic reactions, including coupling and substitution processes, aiding in the production of specialized materials and pharmaceuticals.