JWH 368 is primarily used in research settings to study cannabinoid receptors and their interactions within the body. It acts as a synthetic cannabinoid, mimicking the effects of natural cannabinoids, which allows scientists to explore the pharmacological and physiological responses of these receptors. This compound is particularly useful in understanding the endocannabinoid system, including its role in pain regulation, mood, and appetite. Additionally, JWH 368 has been utilized in the development of potential therapeutic agents targeting cannabinoid receptors for conditions such as chronic pain, anxiety, and neurodegenerative disorders. However, its use is strictly confined to laboratory environments due to its potent and potentially unpredictable effects.