JWH 369 is primarily used in scientific research to study the cannabinoid system and its interactions with various receptors in the body. It is often utilized in pharmacological studies to understand the effects of synthetic cannabinoids on the central nervous system. Researchers employ it to explore potential therapeutic applications, such as pain management, appetite stimulation, and treatment of neurological disorders. Additionally, it serves as a tool to investigate the mechanisms of cannabinoid receptor activation and signaling pathways. Its use is strictly confined to laboratory settings for experimental purposes.