This chemical is primarily utilized in organic synthesis as an intermediate for the production of more complex molecules. Its structure, featuring a bromophenyl group and an oxobut-3-enoic acid moiety, makes it a valuable building block in the development of pharmaceuticals, particularly in the synthesis of compounds with potential biological activity. It is also employed in research settings to study chemical reactions involving conjugated systems and to explore its potential in material science for creating functionalized polymers or organic electronic materials. Its reactivity allows for further modifications, enabling the creation of derivatives with tailored properties for specific applications.