Used as an intermediate in organic synthesis, particularly in the preparation of flavonoid analogs and chalcone derivatives which exhibit biological activities such as anti-inflammatory, antimicrobial, and anticancer properties. It serves as a building block in the development of pharmaceuticals and agrochemicals due to its conjugated enone structure that allows for diverse chemical transformations. Also employed in the study of Michael addition reactions and as a ligand precursor in coordination chemistry. Its aromatic and unsaturated framework makes it useful in materials science for designing organic dyes and nonlinear optical materials.