This chemical is primarily utilized in organic synthesis as a versatile building block for the construction of complex molecules. Its structure, featuring both bromo and iodo substituents, makes it particularly useful in cross-coupling reactions, such as Suzuki or Sonogashira couplings, which are essential in the development of pharmaceuticals, agrochemicals, and advanced materials. Additionally, it serves as a precursor in the synthesis of benzoate derivatives, which are often employed in the production of dyes, fragrances, and polymers. Its reactivity allows for selective functionalization, enabling researchers to tailor its properties for specific applications in medicinal chemistry and material science.