Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and fine chemicals. The presence of both bromo and ester functional groups allows for selective transformations, such as cross-coupling reactions or nucleophilic substitutions, enabling the construction of complex aromatic molecules. It is particularly valuable in medicinal chemistry for modifying aromatic cores to develop bioactive compounds. Its reactivity also makes it suitable for use in research settings to introduce substituted benzyl or aryl ethyl motifs into target structures.