Used as an intermediate in organic synthesis, particularly in the development of liquid crystal materials and pharmaceuticals. Its allyl and ester functional groups allow for further chemical modifications, making it valuable in constructing complex molecules. Commonly employed in cross-coupling reactions, rearrangements, and additions across double bonds, as well as a building block in the preparation of specialty monomers for advanced polymers. Also finds use in the fragrance industry due to its aromatic ester structure, contributing to floral and fruity scent profiles in perfumery applications, and in creating functionalized benzene structures for special coatings.