Used primarily as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. Its aromatic ester structure makes it suitable for use in fragrance formulations, contributing to fruity or floral notes in perfumes and flavorings. It also serves as a building block in the preparation of more complex molecules through reactions such as hydrolysis, reduction, or cross-coupling. Due to its methyl substitution pattern, it is valuable in research for studying steric effects in reaction pathways.