Used in cosmetics and skincare products for its antioxidant and UV-protective properties. Helps stabilize formulations against light-induced degradation. Also investigated for anti-inflammatory and skin-whitening effects in dermatological applications. Employed in research settings as a reference standard or intermediate in the synthesis of biologically active compounds. Shows potential in pharmaceutical development due to its structural similarity to other bioactive phenolic derivatives. Additionally, utilized in fragrances and perfumes for its aromatic profile derived from cinnamate derivatives.