Used in perfumery for its sweet, floral, and slightly balsamic aroma, phenethyl cinnamate adds depth and longevity to fragrance compositions. It is commonly found in floral scents, particularly rose and jasmine accords, enhancing the overall olfactory profile. Due to its pleasant scent and stability, it is also used in soaps, cosmetics, and scented household products. Additionally, it serves as a flavoring agent in food and beverages, contributing fruity and honey-like notes in low concentrations. Its natural occurrence in some essential oils makes it desirable for use in natural-appearing fragrance and flavor formulations.