Used as an intermediate in organic synthesis, particularly in the preparation of liquid crystal materials and pharmaceuticals. It also serves as a UV-absorbing additive in coatings and plastics due to its ability to stabilize against photodegradation. Its aromatic structure makes it suitable for use in fragrances and flavoring agents as a fixative to prolong scent. Additionally, it finds application in the formulation of certain plasticizers to improve flexibility and durability of polymer systems.