α,α,α',α'-Tetrabromo-m-xylene is primarily used as a flame retardant in various materials, including plastics, textiles, and coatings. Its high bromine content makes it effective in reducing the flammability of these materials, enhancing their safety in applications where fire resistance is critical. It is also employed in the production of specialty chemicals and intermediates for further synthesis in industrial processes. Additionally, it finds use in research and development for studying flame retardant mechanisms and improving material performance under high-temperature conditions.