Isoxanthohumol is primarily studied for its potential health benefits, particularly in the field of nutrition and medicine. It is often researched for its antioxidant properties, which may help in reducing oxidative stress in the body. This compound is also being explored for its anti-cancer potential, as some studies suggest it could inhibit the growth of certain types of cancer cells. Additionally, isoxanthohumol is investigated for its role in hormonal balance, particularly in managing estrogen-related conditions. Its anti-inflammatory effects are another area of interest, making it a candidate for developing treatments for inflammatory diseases. In the food and beverage industry, it is sometimes considered for its potential to enhance the nutritional profile of products, especially those derived from hops.