Used as an intermediate in organic synthesis, particularly in the preparation of complex molecules requiring a specific double bond geometry. Its vinyl bromide functionality allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of carbon-carbon bonds in pharmaceuticals and agrochemicals. The (Z)-configuration offers stereochemical control in target molecules, making it valuable in the synthesis of natural products and bioactive compounds where spatial arrangement is critical. It can also serve as a building block in polymer chemistry to introduce unsaturated side chains with defined stereochemistry.