Used primarily as an intermediate in the synthesis of dyes and pigments, particularly in the production of colorants for textiles and plastics. It is also employed in the development of pharmaceuticals, where it serves as a building block for more complex molecules. Additionally, it finds use in organic synthesis for creating compounds with specific functional properties, such as those used in agrochemicals. Its bromine and methoxy groups make it a versatile reagent in various chemical reactions, including coupling and substitution processes.