Used primarily as an intermediate in the synthesis of more complex chemical compounds, particularly in the production of dyes and pigments. Its bromine and isopropyl groups make it valuable in creating colorants with specific properties, such as enhanced stability and brightness. Additionally, it serves as a building block in organic synthesis for pharmaceuticals and agrochemicals, where its structural features contribute to the development of active ingredients. Its role in chemical research also extends to the study of aromatic amine derivatives and their reactivity.