This chemical is primarily utilized in organic synthesis as a versatile intermediate for the construction of complex molecules. Its bromomethyl group makes it a valuable reagent for introducing phenylmethanol derivatives into various compounds through substitution reactions. It is often employed in the synthesis of pharmaceuticals, where it serves as a building block for active pharmaceutical ingredients (APIs) or drug candidates. Additionally, it finds use in the development of agrochemicals, contributing to the creation of herbicides, fungicides, or insecticides. Its reactivity also makes it suitable for use in material science, particularly in the preparation of polymers or functionalized materials. Researchers leverage its structure to design and synthesize novel compounds with specific properties for industrial or academic applications.