Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of herbicides and fungicides. It serves as a building block in organic reactions where selective halogen substitution is required, due to the presence of both bromo and chloro functional groups. Its methoxy group facilitates further functionalization in cross-coupling reactions, making it valuable in the preparation of complex molecules in medicinal chemistry. Also employed in research settings for the design of novel bioactive compounds.