Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the preparation of dyes and functionalized aromatic compounds. Its structure allows for selective bromination and nitro group reduction, making it valuable in multi-step organic reactions. Commonly employed in cross-coupling reactions such as Suzuki or Heck reactions to build complex molecules. Also utilized in the development of photoactive compounds due to the electron-withdrawing nitro group and electron-donating methoxy group creating a push-pull system.