Used as an intermediate in the synthesis of agrochemicals and pharmaceuticals, particularly in the development of herbicides and fungicides. The bromo group serves as a versatile handle for nucleophilic substitution (under activated conditions) and metal-catalyzed coupling reactions, such as Suzuki or Heck couplings, while the nitro and methoxy functional groups enable further modifications and influence the electronic properties of the aromatic ring. The methyl substituent provides additional steric and electronic tuning. This makes it valuable in creating active ingredients that target specific plant or microbial processes. Also employed in research settings for constructing complex organic molecules.