Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its structure allows for selective functionalization on the aromatic ring, making it valuable in cross-coupling reactions such as Suzuki or Heck reactions. Commonly employed in the development of bioactive molecules where ether-substituted aromatic systems are required. The bromine atom serves as a good leaving group, enabling further derivatization. Also utilized in the synthesis of liquid crystals and functional materials due to its stable aromatic framework and tunable electronic properties.