Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of herbicides and fungicides. The bromine and chlorine substituents facilitate substitution reactions, while the methoxy group helps balance polarity and improve solubility in organic solvents. Its structure allows for selective functionalization, making it valuable in creating active ingredients that target specific plant or fungal pathways. Suitable for copper- or palladium-catalyzed reactions, such as Ullmann or Suzuki couplings, to form carbon-carbon bonds in complex molecules. Also employed in research for designing novel organic compounds with tailored biological activity.