Used in organic synthesis as an intermediate for pharmaceuticals and agrochemicals. Its iodine functionality allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. The ester group can be hydrolyzed to the corresponding carboxylic acid or reduced to an alcohol, offering versatility in molecular design. Commonly employed in the development of bioactive compounds where the isopropyl and iodinated aromatic scaffold enhances lipophilicity and binding affinity.