Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its bromine functionality allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. The ester group can be hydrolyzed to yield carboxylic acid derivatives, useful in the development of active ingredients in crop protection agents. Also employed in the synthesis of specialty chemicals where substituted benzene rings are required. Its methyl ester group enhances solubility and reactivity in various reaction conditions, making it a versatile building block in medicinal chemistry.