Used primarily as a research chemical in organic synthesis, particularly in the development of pharmaceutical intermediates. Its halogenated aromatic structure makes it suitable for cross-coupling reactions, such as Suzuki or Ullmann reactions, enabling the construction of complex molecules for drug discovery. It serves as a building block in the preparation of bioactive compounds, including potential antipsychotic or anti-inflammatory agents, due to the presence of the dimethylaminomethyl group attached to a dihalogenated benzene ring. Commonly employed in medicinal chemistry for structure-activity relationship (SAR) studies.