1,2-Dibromo-3-methylbenzene is primarily used in organic synthesis as an intermediate for the production of more complex chemical compounds. It serves as a building block in the manufacture of pharmaceuticals, agrochemicals, and specialty chemicals. The compound is also utilized in research and development for studying chemical reactions and mechanisms, particularly in halogenated aromatic systems. Additionally, it finds application in the synthesis of dyes and pigments due to its aromatic structure and bromine substituents, which can influence color properties.