This compound is primarily utilized in organic synthesis as a versatile intermediate for the preparation of more complex chemical structures. It serves as a key building block in the development of pharmaceuticals, particularly in the synthesis of active pharmaceutical ingredients (APIs) that require brominated aromatic systems. Its hydroxyl and ester functional groups make it suitable for further chemical modifications, such as ester hydrolysis, etherification, or coupling reactions. Additionally, it finds application in the synthesis of agrochemicals, where its aromatic core can be incorporated into herbicides or fungicides. The bromine atom in the structure also allows for participation in various cross-coupling reactions, enabling the creation of diverse organic molecules for research and industrial purposes.