This compound is primarily utilized in organic synthesis as an intermediate for the development of more complex chemical structures. It is often employed in the pharmaceutical industry for the synthesis of active pharmaceutical ingredients (APIs) or drug candidates, particularly those targeting specific receptor sites or enzyme pathways. The presence of the bromo and methoxy groups makes it a versatile building block for further functionalization through various chemical reactions, such as cross-coupling or substitution reactions. Additionally, it can be used in materials science for the preparation of specialized polymers or coatings, where its aromatic structure contributes to stability and performance. Its application is also seen in agrochemical research for the development of novel pesticides or herbicides.