Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of selective receptor agonists and antagonists. Commonly employed in the preparation of bioactive molecules due to the presence of both bromo and carboxylic acid functional groups, which allow for further chemical modifications via cross-coupling reactions or amidation. Also utilized in the manufacture of dyes and fragrances where structural specificity is required. Its methoxy and bromo substituents provide steric and electronic properties beneficial in fine-tuning reactivity during multi-step organic syntheses.