Used as an intermediate in the synthesis of pharmaceuticals, particularly in the development of active pharmaceutical ingredients (APIs) where a benzoic acid scaffold is required. Its bromo functional group allows for further cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. The cyclopropyl moiety contributes to metabolic stability and can influence binding affinity in drug candidates. Commonly employed in medicinal chemistry for optimizing lead compounds in treatments targeting inflammation, central nervous system disorders, or cancer. Also utilized in agrochemical research for designing bioactive molecules with enhanced selectivity and environmental stability.