Used as a key intermediate in organic synthesis, particularly in pharmaceutical development. It is commonly employed in the construction of complex molecules due to the reactivity of the bromo ketone functional group. The compound facilitates carbon-carbon bond formation and is often utilized in the synthesis of bioactive compounds, including potential drug candidates. Its tetrahydropyranyl moiety adds structural stability and can influence solubility, making it valuable in medicinal chemistry for optimizing lead compounds. It is also used in research settings for the preparation of heterocyclic systems and functionalized building blocks.