Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of bioactive molecules. Its functional groups—bromo, methoxy, and nitro—allow for selective transformations, such as cross-coupling reactions via the bromo substituent, reduction of the nitro group to an amine, or demethylation to access phenolic derivatives. Commonly employed in research settings to build complex aromatic structures for drug discovery and in the preparation of dyes and functional materials.