Used primarily as an intermediate in organic synthesis, this compound plays a key role in the preparation of pharmaceuticals and agrochemicals. Its structure contains both bromo and nitro functional groups, making it suitable for cross-coupling reactions such as Suzuki or Heck reactions, where the bromine acts as a leaving group. The nitro group can be reduced to an amine, enabling further transformations into heterocyclic systems or dyes. It is also employed in the synthesis of bioactive molecules, including potential antimicrobial or anti-inflammatory agents, due to its ability to serve as a building block in multi-step reactions. Its ketone functionality allows for nucleophilic addition or condensation reactions, expanding its utility in constructing complex organic frameworks.