Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of bioactive molecules that require substituted aromatic rings. The bromo substituent facilitates nucleophilic substitution or cross-coupling reactions, enabling the formation of carbon-carbon or carbon-heteroatom bonds. Its nitro and dimethoxy functional groups allow for further chemical transformations, such as reduction of the nitro group to an amine, and help direct regioselectivity. Commonly employed in research settings for the preparation of analogs in medicinal chemistry and in the manufacture of dyes and functional materials.