Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals. It serves in the production of certain antiseptics and disinfectants due to its phenolic structure with enhanced antimicrobial activity. Also employed in the development of fragrances and flavoring agents, where the bromo and isopropyl groups contribute to stability and odor profile. Its reactivity allows for further functionalization in organic synthesis, particularly in cross-coupling reactions for building complex molecules.