Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals due to the presence of both bromo and phenolic functional groups, which allow for further chemical modifications. Its structure supports coupling reactions, such as Suzuki or Ullmann reactions, making it valuable in building complex organic molecules. Also employed in the development of specialty chemicals, including antioxidants and stabilizers for industrial applications. The compound's substituted aromatic ring enhances its utility in research for designing bioactive molecules.