Used as an intermediate in organic synthesis, particularly in the preparation of bioactive molecules and pharmaceuticals. Its functional groups—bromine, hydroxyl, and ester—allow for selective transformations such as cross-coupling reactions, etherification, and ester hydrolysis. Commonly employed in the development of antimicrobial agents and anti-inflammatory compounds due to its structural similarity to salicylate derivatives. Also utilized in the synthesis of natural product analogs and in medicinal chemistry research for scaffold modification.