Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Its functional groups—bromine, hydroxyl, and methoxy—allow for selective reactions such as cross-coupling, etherification, and ester modifications. Commonly employed in the development of bioactive molecules, including potential anti-inflammatory or antimicrobial agents. The bromine atom facilitates metal-catalyzed coupling reactions, enabling the construction of complex aromatic structures. Also utilized in research settings for the synthesis of natural product analogs and drug candidates.