Used primarily in organic synthesis, this compound serves as an intermediate in the production of pharmaceuticals, agrochemicals, and specialty chemicals. Its bromine and methoxy groups make it a versatile building block for constructing complex molecules, particularly in the development of active pharmaceutical ingredients (APIs). It is also employed in the synthesis of dyes and pigments due to its ability to modify color properties. Additionally, it finds application in research and development for studying chemical reactions and mechanisms involving phenolic compounds.