This compound is primarily utilized in organic synthesis as a key intermediate for the development of more complex chemical structures. Its unique structure, featuring a bromine atom and an isopropyl group, makes it valuable in the synthesis of pharmaceuticals, particularly in the creation of drug candidates targeting neurological disorders. Additionally, it serves as a building block in the production of agrochemicals, where it contributes to the development of compounds with potential pesticidal or herbicidal properties. Its role in research extends to material science, where it is used in the design of organic electronic materials due to its aromatic and functional group properties.