Used as an intermediate in the synthesis of fragrances and flavoring agents due to its aromatic character and ketone functionality. It serves in the production of agrochemicals and pharmaceuticals, where its methyl-substituted aromatic structure provides a stable backbone for further chemical modifications. Also utilized in the preparation of photoinitiators for UV-curable coatings and resins, where it contributes to efficient radical generation upon light exposure. Its relatively low volatility and good solubility in organic solvents make it suitable for use in solvent-based systems and controlled-release formulations.