Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its bromine functionality allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. The ethoxymethyl group enhances molecular polarity and solubility, aiding in applications within biological systems, and serves as a stable ether substituent that can be further modified. It is also employed in the development of liquid crystals and functional materials due to its reactive halogen site and the ethoxymethyl functionality.